Tradespeople
Turning phone-only enquiries into a steady stream of online jobs
A one-man plumbing business was relying entirely on word of mouth and a lapsed directory listing. He needed something simple that made it obvious what he does, where he works and how to reach him — without a monthly agency retainer.
- Starter website
- Enquiry forms
- Local SEO
- Client
- Independent plumbing and heating engineer
- Location
- Greater Manchester
- Package
- Starter Website — £399
- Timeline
- 8 days from first chat to launch
The challenge
- No website at all, and no time to write pages of copy
- Most customers search on a phone, often in an emergency
- Needed to filter out jobs outside his coverage area
What we built
Three focused pages
Home, Services and Contact — enough to explain the work and build trust, with no filler to maintain.
Click-to-call on every screen
A sticky call button on mobile so an emergency caller never has to hunt for the number.
Quick quote form
Six short fields including postcode, so out-of-area jobs are spotted before he picks up the phone.
Local search setup
Service-and-town headings, a Google Business Profile tidy-up and correct business details across the site.
A closer look
Click any screen to open it full size — use the arrow keys to move between them.
Homepage shown on desktop and mobile Services page with coverage area map Homepage and quote form on mobile
The result
The numbers that mattered to this client in the first three months after launch.
12+
Enquiries in month one
£399
One-off build cost
1.2s
Mobile load time
Enquiries received per month
Measured in enquiries
Enquiries received per month, measured in enquiries: Before: 3, M1: 12, M2: 15, M3: 19.
Website went live at the start of month 1. Figures from the enquiry form and call tracking.
“I was worried it would be complicated and expensive. It was neither — I sent a few photos and it was live the following week.”
Want something like this?
We will send a fixed price for a starter website built around your business — no obligation, usually within 24 hours.
