Beauty and wellness
A calm, photo-led salon site that fills the diary while the team works
The salon was taking every booking by phone and DM, losing appointments whenever the team was mid-treatment. They wanted a site that looked as considered as the salon itself and pushed people straight into their existing booking system.
- Small business website
- Booking links
- Custom design
- Client
- Two-chair hair and beauty salon
- Location
- Leeds
- Package
- Small Business Website — £699
- Timeline
- 2 weeks from content handover
The challenge
- Bookings only possible during opening hours
- Prices scattered across old social posts
- Strong visual brand that a template could not match
What we built
Custom, photo-led design
Generous spacing and soft neutral tones built around their own treatment photography.
Full treatment price list
Grouped by category and easy for the owner to update, so nobody has to ask 'how much?' first.
Booking links throughout
Every treatment links straight into their booking platform, with a persistent Book Now button.
Team and reviews section
Short profiles and real client reviews to reassure first-time visitors.
A closer look
Click any screen to open it full size — use the arrow keys to move between them.
Homepage shown on desktop and mobile Online booking page with stylists and prices Booking flow and price list on mobile
The result
The numbers that mattered to this client in the first three months after launch.
40%
Of bookings now made online
6 pages
Custom designed
0
Booking fees added
Share of bookings made online
Measured in % of bookings
Share of bookings made online, measured in % of bookings: Before: 0, M1: 18, M2: 31, M3: 40.
Percentage of appointments booked through the website rather than by phone or in person.
“It looks like the salon feels. Clients book late at night now instead of leaving a voicemail we miss.”
Want something like this?
We will send a fixed price for a small business website built around your business — no obligation, usually within 24 hours.
