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Coaches and consultants

A credible home base that converts referrals into discovery calls

Referrals were arriving by LinkedIn message and then stalling, because there was nowhere to send people to understand the programmes or book an introductory call.

  • Starter website
  • Enquiry forms
  • Custom design
The website we built for a independent business coach in Edinburgh, shown on laptop and mobile
Client
Independent business coach
Location
Edinburgh
Package
Starter Website — £449
Timeline
9 days

The challenge

  • No single place to explain three different programmes
  • Enquiries lost in social media inboxes
  • Needed to feel premium without an agency budget

What we built

Programme-led services page

Each programme gets its own outcome, format and price guide so people self-qualify before enquiring.

Discovery call enquiry form

Short, friendly and routed straight to email, with an automatic confirmation to the enquirer.

Custom, typography-first design

Plenty of whitespace and a restrained palette so the writing does the selling.

Proof throughout

Client outcomes and short testimonials placed next to each call to action.

A closer look

Click any screen to open it full size — use the arrow keys to move between them.

  • Homepage shown on desktop and mobile
  • Services and testimonials page
  • About page and call booking on mobile

The result

The numbers that mattered to this client in the first three months after launch.

3x

Discovery calls booked

24 hrs

Average reply time to enquiries

£449

Total build cost

Discovery calls booked per month

Measured in calls

+200%

Discovery calls booked per month, measured in calls: Before: 4, M1: 7, M2: 10, M3: 12.

Calls booked through the site's enquiry form and scheduling link.

I finally have somewhere to send people. The enquiries that come through are already half-sold.
Business coach, Edinburgh

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