Professional services
Plain-English service pages that win better-fit clients
A three-partner practice had an ageing site full of jargon. It attracted price-shoppers rather than the small limited companies they most wanted to work with.
- Small business website
- Enquiry forms
- Local SEO
- Client
- Small accountancy practice
- Location
- Birmingham
- Package
- Small Business Website — £749
- Timeline
- 2 weeks
The challenge
- Dense, technical copy that put people off
- No way to show which clients they suit best
- Compliance details needed to be accurate and visible
What we built
Service pages in plain English
Self assessment, limited company accounts, payroll and VAT — each explained in everyday language.
Who we work with
Clear client profiles so the wrong-fit enquiries filter themselves out.
Structured enquiry form
Captures business type and turnover band so the first call is already informed.
Local search optimisation
Town and service pages, accurate practice details and correct professional accreditations.
A closer look
Click any screen to open it full size — use the arrow keys to move between them.
Homepage shown on desktop and mobile Services page with clear pricing tiers Services and contact form on mobile
The result
The numbers that mattered to this client in the first three months after launch.
2x
Qualified enquiries
6 pages
Rewritten in plain English
£749
Fixed project price
Qualified enquiries per month
Measured in enquiries
Qualified enquiries per month, measured in enquiries: Before: 5, M1: 8, M2: 9, M3: 11.
Enquiries matching the practice's ideal client profile, taken from the intake form.
“The enquiries changed almost immediately — fewer people asking the price of a tax return, more limited companies.”
Want something like this?
We will send a fixed price for a small business website built around your business — no obligation, usually within 24 hours.
